And as always, the jacket includes the signature B.A.A. Even the jacket colors themselves nod to the intersection of nature and sport by pairing natural tones inspired by sand and stones as a twist on the traditional blue and yellow colors of the Boston Marathon. We’re proud to provide best-in-class sustainable running apparel that supports and empowers our athletes in making their dreams come true: chasing records and personal bests while participating in the Boston Marathon.”Īs part of adidas’ commitment to keep pushing the boundaries of sustainable offerings by utilizing environmentally preferred materials, the 2023 celebration jacket includes yarn containing 50% Parley Ocean Plastic: re-imagined plastic waste intercepted on remote islands, beaches, coastal communities and shorelines to prevent it from polluting our ocean. “As we developed this year’s iteration, we prioritized sustainable design, all while maintaining the high-performance quality adidas is known for. “The celebration jacket is an iconic, cherished element of the Boston Marathon,” said Jennifer Thomas, Vice President of Global Sports Marketing at adidas. The 2023 celebration jacket features innovative, lightweight fabrics, trims and silhouettes to make athletes feel invincible, run faster and achieve something impossible – all developed with the goal of minimal environmental impact.
This year’s celebration jacket is made of a minimum 70% recycled content, making it the worthy centerpiece of adidas’ most sustainable Boston Marathon collection ever.Īs the Official Footwear and Apparel Supplier of the Boston Marathon since 1989, adidas is proud to continue to bring sustainability to the forefront of this beloved Abbott World Marathon Major. Adidas and the Boston Athletic Association (B.A.A.) unveiled today the iconic celebration jacket for the upcoming 127th Boston Marathon.
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